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In 1906, William Ramsay an Australian had developed an unusually fine boot polish to which he gave the name ‘KIWI’. The choice of the name KIWI as a trademark was a tribute to William’s wife who was a native of New Zealand, home of the KIWI bird and New Zealand's national emblem. During Ramsay's visit to New Zealand he had noticed the quaint, wingless birds with their crisp, glossy plumage. The kiwi bird design looked good on the small round tin, and the name was easy to see and attractive to look at.
And 69 years later, U.S. Marine recruits were still using the stuff to put a high gloss on their footwear. :D
 
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